Moya Maxwell / Executive Director
Lise Smith / Company Manager
Moya brings a wealth of arts and venue management experience to her role at Shobana Jeyasingh Dance. She has a track record in developing new business ventures and creating innovative and successful business partnerships which support arts organisations to maximise their commercial potential.
In 1998 Moya was part of the team which opened the new Sadler’s Wells Theatre. In 2004 Moya took up the role of Head of Commercial Programming at the Royal Opera House, a role which saw her attract high profile events to the venue, manage the summer outdoor live broadcasts and launch live broadcasts in the UK cinema circuit. She also established a successful summer season of varied main stage programming to engage new audiences. From 2016, Moya was Director of Venues for the RIBA responsible for the new architecture centre in Liverpool, as well as delivering a full commercial events schedule at the award winning HQ in London.
Moya is also a Trustee of People United and for 10 years was a Board member and Chairman of Unique Venues of London.
Verity Richards / Participation Manager
Lise has over 15 years experience of producing professional touring theatre and participatory projects at all scales with clients including Akademi South Asian Dance, Fly No Filter, Scarabeus Aerial Theatre, Joon Dance, Kate Flatt Projects and Kamala Devam Company. Trained at Laban, Lise also makes performance work with her company Bricolage Dance (of which she is co-director alongside Anna Buonomo and Irene Wernli). Lise joined SJD in March 2019 as Producer, and became Company Manager in October 2020.
Alice Odin / Learning Manager
Verity has been devising, managing and facilitating participatory activities in the Arts and Culture sector for the last 7 years. She has worked in a range of Creative Institutions (Somerset House), Theatres (Rose Theatre Kingston), Higher Education Settings (RADA, University of Exeter) and Community Arts Companies (Bounce Theatre, Bigfoot Arts).
She specialises in working with underrepresented groups, programming opportunities for those who do not currently have easy access to the sector.
Verity graduated from the University of Exeter in 2013 with a BA(hons) in Drama and in addition to her role at Shobana Jeyasingh Dance is a freelance Youth Theatre Director, Movement Director and Dance Teacher.
Chris Davies / Finance Manager
Alice has worked in the arts and cultural sector for over ten years, managing learning and participation programmes in museums (The Courtauld Gallery, Ben Uri Gallery) and community organisations (Roehampton Arts, The Hub, Newham). She also works as a freelance producer and lecturer for UK and international institutions such as Central Saint Martin’s, University of the Arts London, The Royal Academy, IUT Lyon 1 and The Louvre Museum, Paris. As a qualified project manager, Alice has worked on national projects such as the Cultural Olympiad 2012 and HLF-funded exhibitions.
Alice graduated from the Courtauld Institute of Art in 2005, with an MA in Victorian Art. She previously studied in Lyon (Université Lumière Lyon II) and in Paris (Université Jussieu-Paris 7).
Kate Knight / Development Associate
Chris left university to work with KPMG and qualified as a chartered accountant in 1995. He has since worked in finance and audit roles around the world for Goodyear and Carillion plc. In 1998, he moved to work in Hong Kong where he established his own company doing print design, writing and audio engineering. He returned to live and work in the UK in 2013.
He currently splits his working life between Shobana Jeyasingh Dance and a similar role in the retail sector, which helps to bring a commercial focus to the charity.
Charelle Griffith / Marketing Associate
Kate has 18 years’ experience as a fundraising professional, working exclusively in the arts. She started at Shobana Jeyasingh Dance in November 2015, and works five days a month raising the company’s philanthropic income and building the donor community. Currently she is focused on the exciting ACE Catalyst: Evolve campaign, which doubles all new donations. Previously she was Head of Individual Giving at The Courtauld Institute of Art for ten years. She has also worked at the Lyric Hammersmith, the Horniman Museum and the National Theatre.
Charelle is a Chartered Marketer and has nearly a decade of experience in the performing arts and live entertainment sector.
Charelle has worked for some of the nation’s leading touring companies, marketing agencies and ticket agents including English National Ballet, Dewynters and Ticketmaster.
Charelle has led nationwide omnichannel marketing campaigns and has extensive experience of marketing through all stages of the product life cycle. She has also managed the successful delivery of multiple rebrands.
Amanda Cupples / Chair
Amanda is a successful executive with a wide range of commercial and operational experience across technology, healthcare, media (music, film and television), as well as blue-chip management consulting and law. She is experienced in leading businesses to achieve ambitious growth targets underpinned by large-scale strategic and operational transformations.
She is currently General Manager, UK & Northern Europe for Airbnb, responsible for all operations in the region. Before this she held a variety of executive positions with Babylon Health, Deluxe Entertainment, and EMI Music, worked as a management consultant with McKinsey & Company, and as a lawyer with Mallesons Stephen Jaques and Slaughter and May. Amanda is also a Non-Executive Director of Wild Brain, the world’s leading independent kids’ content company.
Role: Chair, Board leadership, business and strategic planning
Alison is Director of Cultural Programming at King’s College London and is responsible for developing and implementing the cultural programme in a range of spaces that engage a wide public and demonstrates the impact of King’s research within the cultural sector.
She has a long track record of success developing and producing programming strategies for a wide range of venues and cultural organisations. From 1996 to 2005, she was CEO/Director of artsdepot, a new north London theatre and arts centre, where she led the centre’s concept, building and programme. From 2006 to 2012, she was Head of ROH2 at the Royal Opera House, where she established an award-winning programme of collaborative initiatives to support creative artists, develop emerging art forms and engage new audiences.
Role: Programming and creative projects
Rachel is Senior Producer at London Borough of Culture 2022 following her role as Head of Public Programming at UCL, working with academics, artists and the public to animate and make accessible the world-class research taking place at the University.
Prior to this, Rachel was Creative Producer, Festival Development and Head of Participation at Southbank Centre, directing international festivals and with a leading role in creating programmes designed to involve the widest communities in Southbank Centre’s work. Throughout her career, she has led initiatives which integrate artistic ambition with social impact to develop local, national and international connections.
Role: Education and participatory projects
Caroline qualified as a chartered accountant with PwC, specialising in corporate finance. She spent ten years as Finance Director of a FTSE 250 group, before moving into non-executive positions for public companies, private companies, schools, arts organisations and co-operatives.
Caroline was appointed to the Shobana Jeyasingh Dance Board in 2014 and Treasurer in 2016.
Natalie has been a trustee for the Oak Foundation for 20 years, and is lead trustee for the Housing and Homelessness Programme and the International Human Rights Programme. She has a business degree from Copenhagen Business School. She was appointed to the Shobana Jeyasingh Dance Board in 2014.
Role: Governance and the charity sector
Rebecca Simor is the Director of Festivals and Seasons at the British Council, responsible for high-profile UK seasons overseas developed with partners around major cultural anniversaries, sporting events and Expos.
Previously, she managed ‘Shakespeare Lives in 2016’, the British Council’s most extensive cultural programme with the GREAT Britain campaign; a celebration of Shakespeare’s enduring impact on all art forms, in schools worldwide and on the English language. At the National Theatre, she devised an international touring programme of public engagement for ‘War Horse’ connected to the centenary of the First World War. She was at the BBC for ten years, leading multi-disciplinary teams to deliver informal learning campaigns, winning BAFTA, George Peabody and RTS awards.
She studied History at Manchester University and throughout her school years took dance lessons at the Rambert.
Sandi is an American who has lived in London for over 20 years. She is passionate about all performing arts, and has worked on the fundraising side for several organisations. Before moving to London, she worked at the Chicago Symphony and the Lyric Opera of Chicago. As a former governor of Sadler’s Wells Theatre, she brings extensive experience of the contemporary dance sector, governance and fundraising. She is on the advisory committee of the Russell Maliphant Company.
Role: Governance and fundraising
Oliver runs Connecting Culture, a well-established consultancy helping cultural organisations connect with their audiences. He also leads Contemporary Vintage, a creative agency devising experiential and multi-platform media.
Oliver has been committed to the cultural sector over the last twenty-five years and has worked at senior management level in a number of leading arts venues, including Tate, V&A, BFI, Serpentine Gallery and Wellcome Collection. In recent years his focus has been increasingly on the performing arts, assisting with digital and brand strategy for a number of major theatre venues and dance companies.
Role: Digital and brand strategy
Farzana is currently the Head of Major Gifts and Philanthropy at CAFOD, an international charity working with the most difficult to reach global communities. She is responsible for leading a team of expert fundraisers, maintains oversight of the strategy and donor relationships for the charity. She has worked for organisations such as the NSPCC during their £250m FULL STOP campaign, Prince’s Trust, VSO, Plan International and the Aga Khan Development Network. She has provided strategic leadership, secured significant donations, mentored teams, researched, developed major donor feasibility strategies and multi-year funding programmes.
Farzana was brought up in Africa which has been the drive for her to become an international fundraiser to improve the situation for communities; especially women and children where there are often inequalities and lack of opportunity. As a successful senior fundraiser, she has worked in the UK, Central Asia and South Asia, and has travelled extensively.
Farzana majored in visual arts and management, and started her career as a visual artist. She is passionate about contemporary dance and the arts and is intrigued by how the various art disciplines interrelate to create a piece of creative dance.