As a company we are renowned for pushing the possibilities of dance beyond traditional storytelling. To that end and coinciding with the launch of our new website, we worked with design practice Spy Studio to create a refreshing brand that really reflected who we are and what we stand for. A bold statement that sets us apart from other companies and inspires our audiences both now and in the future.
Our brand identity is inspired by motion, tension, and the use of space. The simple individual shapes within the logo work together, echoing activity and gesture. Integrated into our visual language is a dynamic ‘line’ component that emphasises any direction of movement. Inspired by the integrity and research behind Shobana’s works, it communicates an analytical sensibility.
We use colour sparingly and a neutral typeface, so that our performance is always the hero. Our brand is active, and builds on the narrative within the works. Confident, elegant, precise and distinctive. All words that are equally applicable to Shobana’s body of work.